Do you think a commercial property you have for sale or renting out should be getting way more interest than it currently is? Your gut instinct that the property is worth occupying is correct! What you may need to focus on instead is your commercial property marketing.
Marketing strategies are more sophisticated than the tactics one would use in sales. It's not just about talking the property up; it's about getting its advertisements in front of the right sets of eyes. Check out a few of our commercial property marketing strategies to learn how this works.
1. Using Targeted Marketing
Most commercial real estate can only fulfill a particular niche and only do so for a particular type of tenant. For example, a warehouse with many points of entry is ideal for a logistics firm, and a storefront generally isn't. This means your real estate marketing can be much more efficient if you focus only on the businesses using your property.
Social media, SEO, and other digital marketing tactics are excellent for targeting your desired audience. These methods effectively put a billboard in your audience's pockets.
However, attending business meets and conventions (if possible) is also recommended as it allows for personalized contact. Leasing or selling commercial property entails lengthy negotiations, so it may be easier if you establish the relationship earlier.
2. Giving Virtual Tours
Deciding to buy or rent space for commercial purposes is often a significant decision that gets reviewed several times over. Corporate clients can't return to the site every time it comes up in a meeting. That's why you should record the premises in a virtual real estate tour format.
Virtual tours are different from mere photographs in that they show how the space flows together. This also makes space for you to work remotely or to focus on more investments and properties at a time.
In years to come, you may even be able to do these viewings through VR headsets. Getting ahead with this tactic could mean short and long-term success as we progress in this technological age.
3. Offering Generous Services
You don't only want to boost property visibility in commercial real estate marketing. You also want your property to be more attractive to potential tenants than other listings.
Offering a generous set of extra services is one of the property promotion tactics that shows prospective tenants that you go the extra mile as a landlord or property manager. These extras can be as simple as a rapid response policy to maintenance requests.
Making Your Commercial Property Marketing Strategies Work
There can be no business without proper marketing, and the real estate business is not exempt from that rule. Use these commercial property marketing strategies to generate more interest for your commercial space.
Target your preferred clients with digital marketing and while networking. Be sure to have a virtual tour recorded and ready for anyone who's interested, and sweeten the deal with generosity that beats the competition.
You can also get real estate marketing help from experts in the field. For more commercial real estate tips backed by professionalism and driven by technology, contact Blue Line Property Management today. We can handle marketing for landlords and so much more.
